Lampica-za-web-velikaDo you remember the story of Aladin and his lamp?

As the story goes, a mighty genie was trapped in a lamp. He could do anything he wanted, when released, yet he could not let himself out of the lamp. Aladin was the boy who found a way to release the genie.

In this story a coach would be Aladin.

The coach knows how to approach the client to overcome barriers and release client’s inner strengths to achieving desired goals.

Based on the definition of International Institute of Coaching (IIC), coaching is a a simple yet effective form of personal development.

When deciding, clients often get confused with terms Therapy, Mentoring and Coaching. Whereas there are overlaps, the main distinction is shown in the table below: